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Research on Pay-What-You-Want Pricing

Raghabendra KC, an assistant professor of marketing, is a co-author of this American Marketing Association article regarding the findings on the effects of timing in pay-what-you-want pricing.

January 03, 2023

Image of https://cdn.sanity.io/images/qe2ul2l0/production/0bf0cd49db952fb44811ef1f96e0cec5fb53d8aa-704x468.png?auto=format&fit=max&q=68&w=352 352w, https://cdn.sanity.io/images/qe2ul2l0/production/0bf0cd49db952fb44811ef1f96e0cec5fb53d8aa-704x468.png?auto=format&fit=max&q=68&w=704 704w

Recent Stories

December 11, 2025

Williams ’25 Presents Research at Biomedical Conference

Biology major Jordon Williams ’25 recently presented collaborative research the Annual Biomedical Research Conference for Minoritized Scientists (ABRCMS).

Williams ’25 Presents Research at Biomedical Conference

December 10, 2025

Top 25 Stories of 2025

As 2025 comes to a close, we’re bringing back the Rollins stories you loved most this year—one more time.

Top 25 Stories of 2025

December 10, 2025

Rollins Names New Vice President for Academic Affairs and Provost

Alicia Slater will become the next vice president for academic affairs and provost of Rollins College.

Rollins Names New Vice President for Academic Affairs and Provost