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Associate professor and emerging services librarian Bill Svitavsky has published an article about the 1960s horror soap opera Dark Shadows in the Journal of Popular Film and Television.

Starting as a somewhat conventional soap opera, the series gradually took on more supernatural elements. It built a cult audience and has been revived multiple times. Svitavsky’s article, “Dark Shadows: Monster Culture on Daytime Television,” examines how the mixing of genre elements took place and how it changed the show’s audience and messaging.

Svitavsky’s research includes American comic-book history, the work of M.P. Shiel, and geek culture. He has co-edited the volumes Ages of Heroes, Eras of Men: Superheroes and the American Experience and Assembling the Marvel Cinematic Universe: Essays on the Social, Cultural and Geopolitical Domains.

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