How Colleges Can Rebuild Public Trust in Higher Ed

Barnett argues that higher education leaders must take a more transparent and evidence-based approach to rebuilding public trust in colleges and universities. She points to growing public skepticism, citing surveys showing that many Americans believe higher education is headed in the wrong direction and question its affordability, career preparation, and overall value. However, she contrasts these concerns with the experiences of current students and graduates, who overwhelmingly report confidence in the skills they gain, the career opportunities their degrees provide, and the long-term value of their education.

Barnett contends that the disconnect stems partly from misconceptions about college costs, limited public understanding of educational outcomes, and the tendency of institutions to promote their value without sufficiently demonstrating it. She argues that colleges must present clear evidence of student success while acknowledging both measurable outcomes, such as employment and salaries, and broader benefits that are harder to quantify, including civic engagement, critical thinking, lifelong learning, and personal well-being.

Barnett emphasizes that employers increasingly seek graduates with artificial intelligence skills, communication abilities, and practical experience through internships, apprenticeships, and community-based projects. She highlights Rollins College's Gateway program as an example of how institutions can intentionally develop and measure these competencies through career exploration, mentorship, global learning, and applied experiences.

She concludes that rebuilding trust requires colleges and universities to prioritize accountability, transparency, and continuous adaptation. Rather than expecting the public to accept higher education's value on faith, institutional leaders must consistently demonstrate student outcomes and openly communicate both the measurable and lasting impacts of a college education. By showing tangible results and remaining responsive to evolving workforce and societal needs, higher education can strengthen public confidence and reaffirm its long-term value.

Read the full op-ed here.