Strategic Communication Curriculum

An applied communication program rooted in the liberal arts

Rollins’ Master of Arts in Strategic Communication is a 30-hour, cohort-based program. Students must complete two capstone projects focused on creating and measuring campaigns, as well as either an internship or organizational leadership course.

Every organization depends on its leaders’ abilities to adapt, innovate, and respond to shifts in the marketplace and public opinion. In our Organizational Leadership course, you’ll analyze case studies to help you articulate the need for effective leadership and communication to inform and influence audiences and create positive, inclusive work environments that retain employees.

Bottom line: At Rollins, you’ll be uniquely prepared to create, implement, and measure campaigns that meet strategic goals, strengthen your organization, and address social problems.

Program Structure

Classes are designed with working professionals in mind, and most students complete the program in two to three years.

  • 7

    core courses

  • 2

    capstone projects

  • 1

    internship experience or leadership development course

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Strategic Communication Courses

  • Core Courses
    COM 510 Global Strategic Communication Management
    COM 515 Strategic Communication Theory and Research
    COM 520 Strategic Communication Messaging
    COM 525 Integrated Marketing Communication
    COM 530 Digital and Social Media Marketing
    COM 535 Web Analytics and Social Media Metrics
    COM 540 Crisis Communication: Risk and Reputation Management
  • Electives*
    COM 590 Internship
    COM 555 Organizational Leadership

    *Must complete one of two options
  • Capstone Projects
    COM 545 Strategic Communication Campaigns
    COM 550 Strategic Communication Measurement and Evaluation
A communications professional works on her laptop in a sunny office building.

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Our streamlined application lets you put your best foot forward without the need for standardized graduate entrance exams.

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