Earning your master’s in strategic communication can help you advance your career and increase your earning power.
Strategic Communication Careers
The need for accurate information and effective communication has never been greater. Across the board, jobs in the communication field are projected to grow by 13 percent nationally, 22 percent in the Southeast, and 27 percent in Florida. By the time you graduate, you’ll have gained years of experience learning how to convey ideas and information through text, audio, visuals, and graphics and how to measure their effectiveness for real organizations.
From heading up content strategy to serving as communications director to overseeing public relations—whether it’s for a corporation, nonprofit, or governmental agency—you’ll be prepared to take advantage of an exciting career and unlock your full earning potential.
Average annual salary for public relations managers in the U.S.
Public relations specialist ranked No. 35 among the 100 Best Jobs according to U.S. News & World Report and No. 1 among Best Creative and Media Jobs
Projected increase in advertising, marketing, promotions, public relations, and sales managers jobs in Orange County by 2029
How much more per year communication professionals with a master’s degree can earn compared to those with only a bachelor’s
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Where Your Strategic Communication Master’s Degree Can Take You
Roles in communication, public relations, and content development are as varied as they are impactful. Armed with your master’s degree in strategic communication from Rollins, you’ll be prepared to enter this rapidly growing field in a variety of capacities depending on your interests and unique skill set.
Public Relations Manager
Monitor and maintain an organization’s reputation by drafting media releases, earning effective media coverage, monitoring social media, and managing the response to crises and emergencies.
Set the tone for brand messaging and portray an organization’s values by establishing relationships with media outlets, developing strategic communication plans, and handling public relations issues both internally and externally.
Promote an organization’s brand as well as its services and products by analyzing trends, creating social media posts, developing copy for stories and marketing collateral, and generating new business leads.
Director of Content Strategy
Lead the direction of paid, owned, and shared media for an organization by developing and optimizing content strategies across platforms that focus on reaching your targeted audiences.
Social Media Director
Lead reputation management and engagement efforts across your organization’s social platforms by creating content, monitoring conversations, and addressing your audience’s questions and concerns.