Kip Kiefer, PhD
Professor of Business
My research examines strategic management, human resources and entrepreneurship, especially new venture creation, opportunity recognition, entrepreneurial ecosystems and the actions of firm managers. I most commonly teach Global Business Strategy, the business program’s capstone course. I also serve as director of the Master of Human Resources program.
Prior to joining Rollins, I served more than 21 years as an Air Force officer in acquisitions program management. My assignments included programs ranging from large-scale space launch acquisitions to entrepreneurial emerging technology exploration and flying unmanned aerial vehicles, also known as drones.
Education
BS, United States Air Force Academy
MBA, University of Arizona
PhD, University of Colorado Boulder
Courses Taught
Undergraduate
Global Business Strategy (BUS 450)
International Business Internship (INB 397)
Managing Your Money (INT 295)
Introduction to Responsible Business Management (MGT 101)
Critical Thinking and Problem Solving (MGT 316)
Graduate
Strategic Human Resource Management (MHR 500)
HR Leadership (MHR 538)
Management Consulting (MHR 540)
SHRM Conference Course (MHR 591)
Awards and Honors
Pennsylvania Sports Hall of Fame Inductee (2019)
Armed Forces Meritorious Service Medal, Third Oak Leaf Cluster (2017)
USAFA James R. Woody Upper-Level Teaching Award (2014)
Academy of Management Sumantra Ghoshal Best Paper Award (2012)
USAFA F. Theodore Helmer Best Teacher Award (2008)
Recent Publications
Manocha, P. & Kiefer, K. (2026). How enabling is the entrepreneurship industry? EI intermediaries and the spectrum of entrepreneurial action and outcomes. Small Business Economics, 66, 753–772. https://doi.org/10.1007/s11187-025-01134-y
Fetscherin, M., Kiefer, K., & Braun-Herr, A. N. S. (2024). Meatless Revolution: Exploring consumers’ perception of meat alternatives. Journal of Food Products Marketing, 1-16. https://doi.org/10.1080/10454446.2024.2377542
Gonçalves-Filho, S., Kiefer, K., Fetscherin, M., Bladina, A. G., Rocha, M. N., & Reis-Monteiro, P. R. (2023). The influence of brand relationships on justice perceptions in service recovery. Journal of Consumer Marketing. https://doi.org/10.1108/JCM-06-2020-3904
Hunt, R. A., Kiefer, K., Manocha, P. (2022). Game change: Exploring the impact of name, image and likeness rule changes on NCAA student-athlete entrepreneurial opportunity pursuit. Frontiers of Entrepreneurship Research (Conference Proceedings). Best Paper Award https://digitalcollections.babson.edu/digital/collection/ferpapers/id/4397/
Chakraborty, D., Dash, G., & Kiefer, K. (2021). Stop hailing, start apping: Adoption of app-cab services in an emerging economy. Foresight. https://doi.org/10.1108/FS-09-2020-0088
Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-millennials: Marketing 4.0, customer satisfaction and purchase intention. Journal of Business Research, 122, 608-620. https://doi.org/10.1016/j.jbusres.2020.10.016
News & Features
March 31, 2025
Rollins Inducts 24 New Members of Phi Beta Kappa
A select group of Rollins students has joined the nation’s most prestigious academic honor society, Phi Beta Kappa, placing them among the top 1 percent of college scholars in the U.S.
March 21, 2025
Rollins Museum of Art Collaborates with Hume House Child Development Center
David Matteson, an associate curator of education for Rollins Museum of Art, and Alice Davidson, executive director of Rollins Child Development Center and a professor of Psychology, were interviewed on Central Florida Public Media's Engage about the Symbolic Languages Exhibit. (at 39:01)
October 11, 2024
Psychology Professor Provides Expertise on Children Developing a Love for Reading
Alice Davidson, a psychology professor and Director of the Hume House College Child Development and Student Research Center, provided expert commentary to Parents.com on teaching your child to develop a love for reading.
December 13, 2023
Psychology Professor Shares Research on Gentle Parenting in New York Magazine
Alice Davidson, a professor of psychology, shared her research on "gentle parenting" with New York Magazine's -The Cut.
May 11, 2022
A Professor of Psychology Addresses Social-Emotional Learning
Alice Davidson, a professor of psychology, discusses social-emotional learning and the Florida Department of Education’s review of math textbooks.
April 21, 2022
Psychology Professor Provides Commentary on Social Emotional Learning
Psychology professor Alice Davidson discusses Florida’s ban on math textbooks that promote social emotional learning.