Painter, Sahm, Schattschneider ’20 Publish Article in Corporate Communications Journal
August 14, 2021
By Stephanie Rizzo ’09
Communication professors and alumnus team up to publish an article that examines inequities between women and men in professional soccer.

Communication studies professors David Painter and Brittani Sahm recently published an article in collaboration with communication alum Paul Schattschneider ’20.
The article, titled ”Framing sports’ corporate social responsibility: US women’s vs. men’s soccer leagues,” appeared in the Corporate Communications Journal. Based on ongoing disputes over compensation inequities, the trio’s research compared coverage of professional women’s and men’s soccer teams. Their findings indicated that the women soccer players and teams received significantly less funding and more negative coverage than their male counterparts. This research project began as Schattschneider’s honors thesis, with Painter and Sahm working on a revision of the article prior to publication.
“We are proud of this project,” says Painter. “We effectively used the liberal arts perspective (hegemonic masculinity) in conducting research on corporate communications in the sports world. Sports, and especially team sports, are widely considered ‘masculine’ in our society. When women participate, and especially when women outperform men, they are punished. In this example, U.S. professional women’s soccer players and teams are objectively more successful than male players and teams. But they receive less pay, less recognition, and less positive news coverage.”
Read More
March 28, 2023
Career Cachet
A dynamic drop-in space overseen by the Center for Career & Life Planning (CCLP), the Career Studio is a one-stop shop where students receive guidance on everything from resumes to job searches.
March 22, 2023
Rollins Museum of Art Chosen for Prestigious Internship Program
The Rollins Museum of Art is one of 10 distinguished American art museums to receive funding to support a paid internship program from the Association of Art Museum Directors.
March 21, 2023
Fetscherin Ranked in Stanford’s Top 2% Scientists List
International business professor Marc Fetscherin has been ranked among the world’s top researchers.