Department of Psychology
Johnson Cetner

Did You Know?

In 1954, psychologists James Olds and Peter Milner published a landmark study that showed that brain stimulation of the medial forebrain bundle - an area that would later be named the "pleasure center" - acted as such a powerful reinforcement that rats would press a lever for such stimulation almost constantly until they fell over in exhaustion. That work led to a great deal of research illuminating learning and addiction.


 
 

 

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Rollins College
Department of Psychology
1000 Holt Ave. - 2760
Winter Park, FL 32789

T. 407.646.2227
F. 407.646.2685
Office: Johnson Center

Further information:
vlong@rollins.edu

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