International Business

Changes effective Fall Term 2018

Delk Fetscherin Hargrove Heileman
Houndonougbo Jubelt KC Kiefer
Kodzi Kupetz Lewin Namingit
Paul Pett Rogers Sardy

As the business world and global economy become increasingly international and interconnected, successful leaders need more than a traditional business degree to stay competitive.  A well-rounded base of knowledge, experience, and skills – integrating international themes, foreign cultures, and foreign languages are essential to truly understand the foundation of international business environment.  These credentials will contribute to a meaningful and successful career path in business.

The International Business (INB) major is grounded in the Rollins’ commitment to educate students for active citizenship and ethical leadership in a global society and to prepare graduates for productive careers.


The requirements for the International Business major are: 

  • Seventeen (17) courses, including nine (9) core courses, one (1) international business internship, two (2) International Business electives, five (5) foreign language and area studies courses,
  • International experience,
  • INB majors/minors must earn a grade of C or better in the following courses: INB 200, BUS 230, BUS 233, and BUS 236, and
  • Earn a minimum academic average of a 2.00 ('C') for all courses taken at Rollins and achieve a minimum academic average of a 2.00 ('C') for all courses taken to fulfill major and minor.

If you major in INB you cannot double major in MGT or SEB, or minor in MGT. The major is compatible with the 3/2 program of the Crummer Graduate School of Business, in which students earn a B.A. and MBA in 5 years. If an INB major takes 3 or more courses in a specific subject, s/he can count this as a concentration. This is subject to Department Director approval.


INB majors must take all core courses at Rollins (except for courses taken by transfer students prior to admission to Rollins). INB 200 BUS 450, and all INB 300-level courses must be taken in the Business Department.


  • INB 200 Introduction to International Business
  • BUS 230 Financial and Managerial Accounting
  • BUS 233/ECO 203 Micro and Macro Economics
  • BUS 236 Statistics for Business
  • BUS 245 International Organizational Behavior
  • INB 337 International Marketing Management
  • INB 365 International Operations & MIS
  • INB 372 International Financial Management
  • INB 397 International Business Internship
  • BUS 450 Global Business Strategy


Students may satisfy this requirement by taking at least two (2) of the following courses; at least one (1) must be at the 300-400 level.

  • INB 201 Technology and Global Business
  • INB 214 Global Business of Sport
  • INB 215 The Global Entertainment Business
  • INB 225 Sustainable Business Practices
  • INB 268 International Social Entrepreneurship
  • INB 290 Special Topics in International Business
  • INB 300 International Business Operations
  • INB 302 Green & Social Marketing
  • INB 311 Asian Business Environment
  • INB 312 Asian Economic Tigers
  • INB 313 Australian Business Environment
  • INB 315 Business and Economic Development in Modern China
  • INB 320 Global Development: Challenges & Opportunities
  • INB 321 Global Entrepreneurship
  • INB 336 Advanced Business Statistics
  • INB 338 Global Consumer Behavior
  • INB 342 International Human Resource Management
  • INB 345 International Management & Leadership
  • INB 347 International Advertising
  • INB 350 Managing Information Systems
  • INB 363 Global e-Business
  • INB 366 Global Impact Investing
  • INB 367 International Financial Statement Analysis
  • INB 373 International Investments
  • INB 374 Computational Finance
  • INB 376 International Supply Chain Management
  • INB 377 International Real Estate
  • INB 380 Global Brand Management
  • INB 383 International Marketing Research
  • INB 385 Global Franchising
  • INB 390 Special Topics in International Business


INB majors are required to complete an internship (INB 397). INB majors may satisfy this requirement by (a) participating in a Rollins International Internship program (e.g., London, Spain, Costa Rica, China, and Australia), (b) a summer internship abroad, or (c) a local internship with a reflection paper on some aspect of international business. Students register for internships through the Office of Career Services.


INB majors are required to have a direct international experience. This requirement may be satisfied by (a) participating in a Rollins semester abroad program, (b) participating in an INB approved Rollins study abroad course, (c) by experience as an international student studying in the U.S., or (d) by extensive experience living or working abroad at age 16 or older. Students should document their international experience and provide supporting evidence and an essay describing their experience. The INB department director will determine whether or not the international experience satisfies the requirements for the INB major.

LANGUAGE and AREA STUDIES (5 courses): Proficiency in English and at least one (1) modern foreign language are essential for a successful career in international business. Foreign language substitutions do not apply to INB majors. To accommodate students with different learning styles and needs, the foreign language and area studies requirement of five courses may be satisfied in a number of ways. Choose one (1) of the following:

  1. Students can compete five (5) courses in language/area studies, with at least one language at the 300 level and at least one area studies course at the 300 level.
  2. Students may satisfy this requirement by declaring and completing one (1) of the following majors/minors: French, German, Russian, Spanish.
  3. Students may satisfy this requirement by declaring and completing one (1) of the following majors/minors: Asian Studies, Australian Studies, Latin American and Caribbean Studies, Middle Eastern & North African Studies, and Sustainable Development as long as INB language requirement of at least one (1) language course at 300 level is satisfied. Department of Modern Languages at Rollins offers 300 level courses in Chinese, French, German, Russian, and Spanish.
  4. The foreign language requirement may be waived by demonstrating ‘native proficiency’ in a modern foreign language as determined by the Rollins College Department of Modern Languages and Literatures or by passing a standardized test administered by the ACTFL Testing Office. Contact the International Business department director for more information.

Receiving a foreign language waiver does not reduce the total number of courses required for the International Business major. Students receiving such a waiver are required to take five (5) area studies or other language courses with at least two (2) at the 300-400 level.

Language and Area Studies Courses

  • All courses offered at the 200 level and above by the Department of Modern Languages, including CHN, EUR, FRN, GMN, HBR, JPN, RSN, & SPN courses count as area studies or language

Additional Area Studies Courses are:

  • ANT 201 Cultures of the Caribbean
  • ANT 207 Anthropology of Modern Africa
  • ANT 233 Indian Ocean in Antiquity
  • ANT 234 Archaeology of South Asia
  • ANT 252 Cultures of China
  • ANT 254 Cultures of Japan
  • ANT 255 Middle East Culture
  • ANT 259 Contemporary Middle East and North Africa
  • ANT 277 Gender in the Middle East and North Africa
  • ANT/GBH 310 Introduction to Global Health
  • ARH 204 Introduction to African Art
  • ARH 205 Introduction to Art beyond the West
  • ARH 275 The Art of African Textiles, Dress, and Fashion
  • ARH 304 African Art and Colonialism
  • AUS 262 The Australian Economic and Political Systems
  • COM 240 Intercultural Communication
  • ECO 254 The Latin American Economics
  • ECO 307 International Economics
  • ECO 308 European Emerging Markets
  • ECO 310 International Finance
  • ECO 323 Political Economy of Chinese Development
  • ECO 327 Comparative Economic Systems
  • ECO 336 Gender Issues in Latin American Development
  • ECO 351 Economic Development
  • ENG 209 Introduction to Professional Writing
  • ENV 206 Caribbean Environmental History
  • ENV 292 Political Economy of Environmental Issues
  • ENV 348 Sustainable Development
  • ENV 365 Environment and Development in Central America
  • HIS 250 Modern Japan
  • HIS 261 Modern China
  • HIS 263 East Asia in Modern Times
  • HIS 320 Mexico-U.S. Relations
  • HIS 322 Modern Mexican History
  • HIS 323 Modern Latin American History
  • HIS 361 Contemporary China
  • LAC 200 Foundations of Latin American Culture and Society
  • LAC 400 Seminar in Latin American and Caribbean Studies
  • MUS 360 Music in the Global Environment
  • POL 302 Global Poverty
  • POL 304 Middle East Politics
  • POL 306 Muslims in Western Politics
  • POL 309 Global Democratization
  • POL 312 Problems of Latin America
  • POL 317 U.S. and Latin America in World Politics
  • POL 319 U.S. China Relations
  • POL 321 The Politics of Latin America
  • POL 331 International Political Economy
  • POL 332 International Human Rights
  • POL 334 Political Economy of Japan
  • POL 352 International Law
  • POL 353 Foreign Policy of the U.S.
  • POL 384 East Asian Politics
  • POL 385 Politics and Society in Contemporary China
  • REL 217 Jewish Life and Thought
  • REL 218 Christianity: Thought and Practice
  • REL 219 Islam: Religion and Society
  • REL 230 Buddhism: Theory and Practice
  • SEB 220 Global Development

Please see your advisor for additional courses that may be offered.


The International Business minor is open to all students.  The minor may be combined with any major (exceptions: Business Management, Social Entrepreneurship, and International Business) to give students a better understanding of the role of business in the global economy, current knowledge and best practices of international business, and career‐related skills.

The requirements for the International Business minor are: 

  • Eight (8) core courses,
  • INB minors must earn a grade of C or better in the following courses: INB 200, BUS 230, BUS 233, and BUS 236, and
  • Earn a minimum academic average of a 2.00 ('C') for all courses taken at Rollins and achieve a minimum academic average of a 2.00 ('C') for all courses taken to fulfill minor requirements.

The eight core courses for the INB minor are:

  • INB 200 Introduction to International Business
  • BUS 230 Financial and Managerial Accounting
  • BUS 233/ECO 233 Micro and Macro Economics
  • BUS 236 Statistics for Business
  • BUS 245 International Organizational Behavior
  • INB 337 International Marketing Management
  • INB 365 International Operations & MIS
  • INB 372 International Financial Management

Course of Study

INB 101 Controversial Issues in International Business: Examines current issues in international business (such as wealth, progress, poverty, income inequity, economic development, social responsibility, cultural sensitivity, corruption, ecological efficiency, sustainable development, and worker exploitation) from a variety of perspectives. Students will learn to analyze fact, value, and policy issues using a variety of critical thinking tools.

INB 102 Meaningful Life and Productive Career: Explores personal values and career options in international business and explores the constructs of a meaningful life. Teaches skills necessary to manage career trajectory over a lifetime of changes.

INB 200 Introduction to International Business: Introduces basic concepts and examines key forces impacting international business. Examines global, political, economic, cultural, legal, demographic, geographic, and historical processes to understand how the world economy functions. Discusses international institutions, country market evaluations, foreign direct investment, the multinational company and its functions (organizational behavior, finance, marketing, operations), as well as the ethical environment of global business.

INB 201 Technology and Global Business: Examines technologies important to the competitive operations of global businesses. Technologies such as business software applications, Internet, multimedia, videogames, databases, web services, wireless, and global telecommunications will be understood in relation to their effect on global business.

INB 214 Global Business of Sport: Creates awareness of the magnitude of global expansion and development of sport, and provides familiarity with the principal "players" (firms and organizations) on the global scene, major issues in global sports, and business opportunities that are created internationally. Underlying focus on contrasts between the U.S. sport industry and foreign markets.

INB 215 The Global Entertainment Business: Introduces students to the business side of the multifaceted world of entertainment, including the areas of film, theater, music, and theme parks. Covers the economics, finance, management, and marketing of the industry in addition to current business issues. There may be periodic visits from industry professionals.

INB 225 Sustainable Business Practices: Recognizing the need to manage natural resources more responsibly, international firms have adopted sustainable strategies for resource acquisition and use (known as "Green Management"). Using case studies, this course explores such strategies from a managerial perspective.

BUS 230 Financial and Managerial Accounting: User-based accounting course for students who will become tomorrow's managers, investors, and other business stakeholders. The course surveys international financial and managerial accounting topics emphasizing the analysis of financial statements and managerial decision techniques. Prerequisite: INB 200.

BUS 233/ECO 233 Micro and Macro Economics: Introduces micro and macro-economic theory and research as they apply to business. Examines the economic tools and concepts used to explain, evaluate, predict, and address key problems in international business. Prerequisite: INB 200.

BUS 236 Statistics for Business: Covers many areas of basic statistics with applications to international business. Covers descriptive statistics, probability, and inferential statistics. Includes measures of central tendency, dispersion, skewness, probability distributions, interval estimation, hypothesis testing, correlation, regression, and multiple regression. Prerequisite: INB 200 (GenEd Q/Math).

BUS 245 International Organizational Behavior: Course reviews organizational behavior literature focusing on how leadership behaviors affect culture and organizational success. Other topics covered are overall leadership, group dynamics, personnel selection, worker motivation, and training. Prerequisite: INB 200.

INB 268 International Social Entrepreneurship: Introduces students to the different types of socially entrepreneurial businesses. Covers modes of entry, how to develop entrepreneurial organizations and how to sustain a business that does well while doing good.

INB 290 Special Topics in International Business: Deals with significant economic, political, social, and ethical problems facing global businesses. Conducted as a seminar with discussion based on current journal articles. Prerequisite: INB 200.

INB 300 International Business Operations: The day-to-day creation of value occurs through the integrated production and distribution of goods, services, and information (from acquisition of materials through production to distribution of products, services, and information). Discusses all major international business functions. Prerequisites: INB 200 and BUS 230.

INB 311 Asian Business Environment: Examines the nature and development of capitalism in Asia and the problems and issues involved in conducting business in Asia. Uses case studies to investigate how differences in cultures and business practices affect international business; special institutions in Asia; entry strategies by transnational firms; the differences in economic and political circumstances across Asia; and future economic prospects for Asia. Prerequisites: INB 200 or junior standing.

INB 312 Asian Economic Tigers: Examines the tremendous post-WWII economic growth of the four Asian Tigers: Hong Kong, Singapore, South Korea, and Taiwan. Investigate whether this success can be a model for developing countries today. Prerequisites: INB 200 or junior standing.

INB 313 Australian Business Environment: Collaborative learning seminar exploring the unique aspects of Australia's free enterprise system. Addresses key aspects of the Australian business environment, Australia's competitive situation, issues currently confronting Australia, and the future of the Australian business system. Prerequisites: INB 200 or junior standing.

INB 315 Business and Economic Development in Modern China: Acquaints students with the issues, problems, and challenges to successfully conduct business, make investment decisions, and/or pursue management careers across national borders in general and in China in particular. Prerequisite: INB 200.

INB 320 Global Development: Challenges & Opportunities. Explores theories, measurement, and various dimensions of economic development, scrutinizes key challenges faced by developing countries, and examines public, private, and non-governmental strategies to address these problems. Prerequisite: BUS 233

INB 321 Global Entrepreneurship: Examines entrepreneurship from ideation through product launch. Compares startup trends around the world. Engage with local entrepreneurs and early-stage companies in the community. Prepares students to pitch their ideas and develop a business model. Prerequisites: INB 200 or MGT 101 or instructor approval.

INB 336 Advanced Business Statistics: Hands-on, applied statistics course focusing on statistical decision making. Emphasis is placed on regressions analysis (inference, multiple regression, diagnostics, logistic regression). Extensions are made to time series analysis and forecasting. Other topics covered will include design of experiments, risk analysis, and introduction to data mining, depending on the needs of enrolled students. Prerequisite: BUS 236.

INB 337 International Marketing Management: Examines strategic marketing and market entry decisions in the context of dynamic global, regional, and country market forces. Emphasizes how international marketers standardize and adapt product/service, pricing, channel, and communication strategies to meet target market needs and company objectives. Students will develop a comprehensive international marketing plan for a specified product or service. Prerequisites: BUS 230, BUS 233, andBUS 236.

INB 338 Global Consumer Behavior: Explores, compares, and applies diverse perspectives to interdisciplinary and multicultural study of consumer behavior. Emphasizes analysis and design of effective marketing strategies to foster and fulfill target market demand across international borders. Prerequisites: BUS 233, BUS 236.

INB 342 International Human Resource Management: Examines approaches to human resource management (HRM) and implications for competitiveness, standards of living, and quality of life. Topics include competitive advantages, core competencies, HR roles and responsibilities, employee rights, employee relations, employee performance, motivation, communication, recruitment, selection, retention, training, compensation, and evaluation. Taught from a comparative HRM perspective using a variety of case studies. Prerequisite: INB 200.

INB 345 International Management & Leadership: A study of international management theories, concepts, and applications. Focuses on managing international projects and the individual, group, and organizational dynamics involved in managing international project teams. Addresses the creation of value through the integrated management of people, information, structures, operations, and relationships. Prerequisites: BUS 233, BUS 236.

INB 347 International Advertising: Examines international marketing communication, advertising, publicity, and promotion. Considers management of the process and effects on consumer behavior. Focuses on current issues in international marketing communications. Prerequisites: BUS 233, BUS 236.

INB 350 Managing Information Systems: The combination of powerful technology developments and global business opportunities has led to the creation of new organizational forms and new challenges in managing them. We call these new organizational forms, "the digital firm," to emphasize that every aspect of the firm is touched and potentially transformed by technology and systems like the internet, mobile phones, or Skype. This course includes topics such as why IT/IS matters, how they can provide a competitive advantage to firms, data and knowledge management, internet and security, electronic commerce, intra- and extranets, enterprise systems and information systems ethics and computer crime. Prerequisites: BUS 233, BUS 236.

INB 363 Global e-Business: Examines the development of and future prospects for electronic business. Focuses on the technology of e-business and the business models and strategies adopted by firms for the "new economy." Emphasis is given to detailed case studies of a variety of firms, global e-commerce, marketing, supply chains, networks, innovation, customer relationship management, and future developments in e-commerce. Prerequisites: BUS 233, BUS 236.

INB 365 International Operations & MIS: Examines the competitive transformation of an organization’s inputs into the products and services that customers value. The focus is on achieving the optimal configuration of production and information systems that different organizations need to be successful in an international context. Prerequisites: BUS 230, BUS 233, andBUS 236.

INB 366 Global Impact Investing: Introduces students to a spectrum of global impact investing; philanthropic, social entrepreneurs and large firms. Methods of assessing impact will give students hands on experience with impact investing.

INB 367 International Financial Statement Analysis: Introduces students to the different types of financial statement analysis across borders. Covers ways of analyzing these statements to better understand the operations of the firm. Prerequisite: BUS 230.

INB 372 International Financial Management: Introduces theory and practice of international finance. Topics include global monetary system, international currency exchanges, capital mobility, central banks, and financial aspects of international trade theory, foreign direct investments, regional economic integration, and specialized institutions (i.e., International Monetary Fund -- IMF). Prerequisites: BUS 230; BUS 233, BUS 236.

INB 373 International Investments: Exposes students to theory and techniques used for solving many different investment problems. Problem solving skills will involve spreadsheet modeling, portfolio, asset, and derivative analysis in a global environment. Prerequisite: BUS 233, BUS 236.

INB 374 Computational Finance: Exposes students to theory and methods used for solving many different problems in areas of finance and investments. Problem solving skills will involve spreadsheet modeling and elements of visual basic programming. Prerequisite: BUS 230.

INB 375 International Alternative Investments: How art, wine, stamps, coins, musical instruments, collectibles and funds of such emotional assets have performed in terms of risk, return profile, and correlations with other asset classes. Prerequisites: BUS 233, BUS 236, or equivalent.

INB 376 International Supply Chain Management: Provides in-depth coverage of supply chain management - from inventory and sourcing, through logistics, sustainability, and supply management models. Students will understand several aspects of global sourcing in the context of competition across the extended enterprise. Students will acquire the tools for negotiating under uncertainty in ways that align incentives across the supply chain. Prerequisite: INB 365.

INB 377 International Real Estate: From a value perspective the course addresses significant economic, financial, social, and ethical problems in global real estate. We investigate investment opportunities including commercial and residential development, financing, operations, and ownership. Prerequisites: BUS 230, BUS 233.

INB 380 Global Brand Management: Brand management is organized around the product and management decisions that must be made to build, measure, and manage brand equity. Objectives are: 1) to increase understanding of the important issues in planning and evaluating brand strategies and 2) to provide the appropriate theories, models, and research tools to make better branding decisions. Course covers the role of brands, the concepts of brand equity, ways to build and measure brand equity, and how to implement a brand measurement system. Prerequisites: BUS 233, BUS 236.

INB 383 International Marketing Research: Introduces marketing research by providing an overview of the data gathering, analyzing and reporting of information from the perspective of both researchers who gather the data and marketing managers who use the information. Prerequisites: Junior standing and BUS 236 or BUS 241.

INB 385 Global Franchising: Examines franchising from both macro- country/society -- and micro- franchiser/franchisee -- perspectives, including the franchising decision, international, master, and micro franchising; and rules of globalization and culture in franchising. Prerequisite: INB 200.

INB 390 Special Topics in International Business: Deals with significant economic, political, social, and ethical problems facing global businesses. Conducted as a seminar with discussion based on current journal articles. Prerequisites: INB 200 and junior standing.

INB 397 International Business Internship: Designed to provide students with carefully monitored work or service experience in international business environments. Students may choose internships from a list of opportunities generated by Career Services or they may develop their own internships (within College guidelines). Prerequisites: Completed one 300 level INB core course.

BUS 450 Global Business Strategy: Taking a strategic approach to the challenges of managing the organization as a whole, this course examines the process, problems, and consequences of creating, implementing, and evaluating business strategy on a global scale. Prerequisites: INB 337, INB 365, and INB 372.