Business Management

Changes effective Fall Term 2018

Agee Al-Haddad
Delk Fetscherin Hargrove Heileman
Houndonougbo Jubelt KC Kiefer
Kodzi Kupetz Lewin Namingit
Paul Pett Rogers Sardy

The Business Management major goes beyond business as usual. With an emphasis on sustainability and social responsibility, the Business Management major provides a solid foundation in business theory and practice, entrepreneurship, and innovation. This program prepares you to lead transformational change across a variety of business types. It enables you to learn responsible approaches to business management; develop business acumen that emphasizes innovation, values, sustainability, and social responsibility; and become empowered for success with your education, career, and life. A Business Management minor is also offered to complement a major in any discipline.

The Business Management program is grounded in Rollins' commitment to educate students for global citizenship and responsible leadership, preparing graduates to pursue meaningful lives and productive careers.  The Business Management program is anchored in the Rollins values of Excellence, Innovation, and Community and the AACSB-International values of Innovation, Impact, and Engagement.  The Business Management program provides opportunities for students to develop a strong set of basic business skills combined with an understanding of current economic, political, cultural, and environmental issues consistent with the Carnegie Foundation’s (2012) definition of the purpose of liberal learning “…to enable students to make sense of the world and their place in it, preparing them to use knowledge and skills as a means toward responsible engagement with the life of their times.”

Key themes of the Business Management program are

  • The Primacy of the Triple Bottom Line (TBL) in decision making
    1. Economic growth and development,
    2. Social responsibility and ethics, and
    3. Environmental sustainability.
  • Contemporary theories, practices, content, and applications in business from the Common Body of Knowledge (CBK)
  • The global, ethical, responsible, economic, social, environmental, legal, and technological implications of course content
  • Problem solving through analysis, critical thinking, creativity, innovation, and entrepreneurship through classwork and community engagement
  • Applied liberal arts skills (analytic, reflective, and strategic thinking; problem solving; legal and ethical reasoning, quantitative reasoning; and effective communication)
  • Leadership, interpersonal communication, coordination, cooperation, conflict resolution, teamwork, and team building
  • Application of information technology skills for research, composition, communication, calculation, and presentation 
  • Broad global and strategic perspectives on contemporary business, social, and environmental issues
  • Reflective examination of self in relation to the global and local communities, and to the diversity of people with whom they will work
  • Application of knowledge through experiential learning opportunities (internships, service learning, community engagement, business projects, and case studies)

The Business Management Major

The requirements for the Business Management major are:

  • Sixteen (16) courses (64 credit hours): twelve (12) required business courses (48 credit hours), and four (4) elective courses (16 credit hours)
  • Global experience
  • MGT majors/minors must earn a grade of C or better in the following courses: MGT 101, BUS 230, BUS 233, and BUS 236
  • Earn a minimum academic average of a 2.00 ('C') for all courses taken at Rollins and achieve a minimum academic average of a 2.00 ('C') for all courses taken to fulfill major and minor requirements.

If you major in MGT you cannot double major in INB or SEB, or minor in INB. The major is compatible with the 3/2 program of the Crummer Graduate School of Business, in which students earn a B.A. and MBA in 5 years. If MGT major takes 3 or more courses in a specific subject, s/he can count this as a concentration. This is subject to Department Director approval.

REQUIRED BUSINESS COURSES (12 courses, 48 hours)

  • MGT 101 Introduction to Responsible Business Management
  • BUS 230 Financial and Managerial Accounting
  • BUS 233 Micro and Macro Economics
  • BUS 236 Statistics for Business
  • BUS 245 International Organizational Behavior
  • MGT 312 Responsible Business Leadership
  • MGT 320 Entrepreneurial and Corporate Finance
  • MGT 330 Entrepreneurial Marketing
  • MGT 342 Human Resource Management
  • MGT 350 Supply Chain Management
  • MGT 354 High Performance Organizations
  • BUS 450 Global Business Strategy


Students must take a total of four (4) elective courses:

  • At least one (1) elective from each group
  • At least two (2) electives must be at the 300-400 level

Group A:

  • ART 220 Computer-Aided Design & Digital Fabrication
  • CMS 215 Business Applications of Computer Science
  • ECO 202 Economics in Historical Perspective
  • ENG 217 Introduction to Professional Writing
  • MUS 292 Introduction to the Business of Music
  • THE 344 Introduction to Theatre Administration

Group B:

  • BUS 317 Personal Finance
  • BUS 321 Global Entrepreneurship
  • BUS 331 Financial Statement Analysis
  • BUS 332 Family Business and Financial Management
  • BUS 339 Marketing Analytics
  • BUS 348 Investment
  • BUS 369 Global Business
  • BUS 375 Advertising Promotion
  • BUS 376 Personal Selling
  • BUS 390 Special Topics in Business
  • BUS 398/399 Independent Research
  • COM 301 Designing Effective Organization
  • COM 321 Organizational Communication
  • ECO 301 Labor Economics
  • ECO 304 Intermediate Macroeconomics
  • ECO 306 Intermediate Macroeconomics
  • ECO 307 International Economics
  • ECO 310 International Finance
  • ECO 332 Industrial Organization
  • ECO 347 International Trade & Finance
  • ENG 277 Visual and Verbal Text
  • ENG 377 Studies in Professional Writing
  • MGT 316 Critical Thinking and Problem Solving
  • MGT 352 Project Management
  • PHI 218 Argumentation & Media Manipulation
  • PSY 200 Stress Management
  • PSY 210 Psychology Across Cultures
  • PSY 211 Social Psychology
  • PSY 317 Group Dynamics
  • PSY 319 The Psychology of Work
  • PSY 407 Organization Development

    Some electives may have prerequisites.

    BUS 397, MGT 397, or INB 397 cannot be used as an elective toward the major.


MGT majors are required to have a global experience. This requirement may be satisfied by any of the following:

  • participating in a Rollins semester abroad program,
  • participating in an approved Rollins study abroad course,
  • experience as an international student studying in the U.S., or
  • extensive experience living or working abroad at age 16 or older. Students should document their global experience and provide supporting evidence and an essay describing their experience. The Department director will determine whether the student's global experience satisfies the requirements for the Management major.


Business majors must:

  • take all required business courses at Rollins (except for courses taken by transfer students prior to admission to Rollins),
  • take at least one-half of all courses for the major at Rollins (no exemption for transfer students),
  • take at least one-half of all business core courses from the BUS curriculum (no exemptions for internal transfers), and
  • take at least one-half of all courses for the major at the 300-400 level.


The Business minor may be combined with almost any major (except Business Management, Social Entrepreneurship and Business, or International Business) to give the student a better understanding of the role of business in today's world, current knowledge of business practices, and career-related skills.

Requirements for the Business Management minor are:

  • seven (7) required business courses listed below (28 semester hours),
  • MGT minors must earn a grade of C or better in the following courses: MGT 101, BUS 230, BUS 233, and BUS 236, and
  • earn a minimum academic average of a  2.00 ('C') for all courses taken at Rollins and achieve a minimum academic average of a 2.00 ('C') for all courses taken to fulfill the minor requirements.
  • MGT 101 Introduction to Responsible Business Management
  • BUS 230 Financial and Managerial Accounting
  • BUS 233 Micro and Macro Economics
  • BUS 236 Statistics for Business
  • BUS 245 International Organizational Behavior
  • MGT 320 Entrepreneurial and Corporate Finance
  • MGT 330 Entrepreneurial Marketing


Courses of Study


BUS 230 Financial and Managerial Accounting (4 credit hours): This course introduces theories and methods of using accounting systems information technology to solve problems and evaluate performance throughout the business lifecycle. The course explores financial and managerial accounting topics emphasizing the analysis of financial statements and managerial decision techniques. Prerequisite: MGT 101.

BUS 233 Micro and Macro Economics (4 credit hours): Introduces economic theory and analysis as they apply to personal and organizational decision-making. Examines economic concepts used to describe, explain, evaluate, predict, and address key social, political, economic problems of domestic and international business. Prerequisite: MGT 101.

BUS 236 Statistics for Business (4 credit hours): This course introduces the uses of information technology (MIS, Big Data) for data gathering, organization, and analysis. Covers descriptive statistics, probability, and inferential statistics. Includes measures of central tendency, dispersion, skew, probability distributions, interval estimation, hypothesis testing, correlation, regression, and multiple regressions. Prerequisite: MGT 101.

BUS 245 International Organizational Behavior (4 credit hours): International Organizational Behavior (IOB) focuses on the attitudes, behavior, and performance of people cross-cultural and multinational work arrangements. We focus on understanding and managing individual, group, organizational, and cultural factors. We will explore applications of IOB concepts to performance, conflict, & change management. Prerequisite: MGT 101.

BUS 317 Personal Finance (4 credit hours): Personal Finance is the process of sourcing and using funds to achieve personal objectives. The course outlines a wide variety of financial instruments available for managing money. Applications include: personal financial statements, insurance, social security, investments, tax, retirement, estate planning, and personal financial planning as a profession. Prerequisite: Junior status.

BUS 331 Financial Statement Analysis (4 credit hours): The objective of this course is to develop the students ability to think critically about the information presented in financial statements. While the focus on this class will not be financial accounting rules, students will be expected to know or learn enough about accounting rules and regulations in order to properly interpret the information for analytical purposes. The ability to read, interpret and properly analyze financial data will ultimately be used to assess a firm's current position, forecast future performance, develop financial plans/budgets, and evaluate corporate valuation.  Prerequisite: BUS 230.

BUS 332 Family Business Financial Management (4 credit hours): The goal of this course is to provide the student with a basic understanding of the unique characteristics and financial management practices of a family-owned business.  Family businesses comprise 85% of the private sector employment in the United States. Many of our students either come from families with an existing business or intend on establishing one. After completing this course, the student will have a better understanding of the unique financial challenges and opportunities within this specific business environment. Prerequisite: BUS 230.

BUS 339 Marketing Analytics (4 credit hours): Marketing analytics is both an art and science to understand internal or external data patterns and predict and improve marketing performance. Students will learn what analytics is, some of the analytics tools (e.g., Google Analytics, Facebook Ads, Talkwalker, Tableau) and the benefits of taking an analytics-based approach to decision making. Prerequisite:INB 337/MGT 330.

BUS 348 Investments (4 credit hours): Explores theories and techniques of investing, especially in the stock and bond markets. Highlights basic security analysis and portfolio management, as well as financial planning in a changing economic environment. Prerequisite: MGT 320 & junior status.

BUS 369 Global Business: (4 credit hours): Details strategies U.S. firms use to compete globally. Course will cover international competition, competitive advantage, international trade, international political economy, importing, exporting, licensing, foreign direct investment, and globalization. Prerequisite: BUS 101 & junior status.

BUS 375 Advertising Promotion (4 credit hours): Advertising, promotion, publicity, public relations, direct selling, and personal selling are processes for communication with current and prospective customers. Using problems and cases this course examines the marketing communication process, message development, media selection, management of the process, and evaluation of communication effects on consumer behavior. Prerequisite: MGT 330 & junior status.

BUS 376 Personal Selling: Interactive class that focuses on sales processes, sales strategies and sales skills needed to be successful in any product or service business. Course will help students understand the customer calls "value" and the importance of developing relationships. Prerequisites: BUS 245 and junior standing.

BUS 390 Special Topics in Business (4 credit hours): Course deals with significant economic, political, social, and ethical problems facing global businesses. Conducted as a seminar, discussions will be based on current journal articles. Prerequisites: BUS major, junior/senior standing.

BUS 398/399 Independent Research (4 credit hours). Prerequisite: permission of department head.

BUS 450 Global Business Strategy (4 credit hours): Taking a strategic approach to the challenges of managing the organization as a whole, this course examines the process, problems, and consequences of creating, implementing, and evaluating business strategy on a global scale. Prerequisite: MGT 320, MGT 330, MGT 350.


MGT 101 Introduction to Responsible Business Management (4 credit hours): Introduces students to the complex business world. Students will develop thought leadership through exposition to complex issues facing global business leaders. Themes covered include sustainability, managing complexity, ethical decision making, critical thinking, teamwork, and cross-boundary leadership skills. The course also introduces personal and professional development opportunities that enhance career preparedness.

MGT 312 Responsible Business Leadership (4 credit hours): Focuses on understanding the mindsets of responsible leaders (commitments, vision, values, ethics, and philosophy); developing leadership skills, styles, strengths, and relationships; and using leadership to promote social responsibility, resolve conflicts, and overcome obstacles. Prerequisite: BUS 245.

MGT 316 Critical Thinking and Problem Solving (4 credit hours): Critical Thinking is the foundation for analytic decision making. Students will learn to frame problems, define objectives, recognize information needs, analyze fact, value, and policy issues, evaluate options, design creative solutions, and develop implementation plans. Using case studies, students will apply these skills to a variety of business problems. Prerequisite: BUS 245 or junior status.

MGT 320 Entrepreneurial and Corporate Finance (4 credit hours): Finance is the process of using funds to achieve business objectives. Entrepreneurial Finance focuses on the needs of new and growing organizations. Corporate Finance focuses on mature, on-going organizations. This course introduces theories, concepts and tools for financial planning, analysis, evaluation, and decision-making in for-profit, non-profit, and social enterprises. Prerequisites: BUS 230, BUS 233 and BUS 236.

MGT 330 Entrepreneurial Marketing (4 credit hours): This course introduces strategic marketing management, including contemporary marketing theory and practices. The following key concepts and skills are covered: marketing strategy and planning; segmentation, target marketing and positioning; product development and pricing; advertising, promotion and distribution; metrics for measuring marketing performance; brand equity; and writing a marketing plan. Prerequisites: BUS 230, BUS 233 and BUS 236.

MGT 342 Human Resource Management (4 credit hours): Human Resource Management (HRM) is the process of creating value (increased competitiveness, standards of living, and quality of life) through effective people management. This includes appropriate attitudes, competencies, roles and responsibilities, recruitment, selection, retention, training, compensation motivation, communication, employee relations, performance improvement, and evaluation. Prerequisite: BUS 245.

MGT 350 Supply Chain Management (4 credit hours): Informs the student on the fundamental role supply chain management plays in the global economy, while stimulating critical thinking in the areas of supply chain strategy, planning, and operation. Prerequisites: BUS 230, BUS 233, BUS 236 and BUS 245.

MGT 352 Project Management (4 credit hours): This course involves the planning, organizing, implementing, evaluation, and utilization of resources to achieve a particular objective, according to a defined standard of quality, on a specific schedule, and within a budget. This course develops the critical thinking skills necessary to be effective in entry level project management positions. Prerequisite: BUS 245 or junior status.

MGT 354 High Performance Organizations (4 credit hours): High Performance Organizations (HPO) are identified with consistently high levels of profitability, productivity, quality, ROI, customer loyalty (retention), and employee loyalty (retention). Using case studies students examine the corporate philosophies, enlightened policies, core competencies, and best practices which characterize HPOs. Prerequisite: BUS 236 and BUS 245.

MGT 378 Business Consulting (2 credit hours): This two-credit-hour course fulfills features a semester-long business consulting project with a nonprofit or for-profit organization. Each student will work with a client-organization to define and analyze a business opportunity/problem and present potential value-added solutions to the client. Students select their projects/clients, with the instructor’s approval. Prerequisite:BUS 245.