Philanthropy & Nonprofit Leadership Center

Rollins College, Crummer Graduate School of Business
1000 Holt Ave. - 2755
Winter Park, FL 32789
(407) 975-6414 /
(407) 646-1944 (FAX)
pnlc@rollins.edu

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Marketing and Public Relations

How to Give the Perfect Elevator Speech 
"You've Got Less Than 30 Seconds. Impress Me!"
Do you have the perfect, unforgettable answer to the question, "What do you do?" And can you say it in less than 15 seconds? Instead, do you end up sounding like you're reading your resume or job description? Even worse, do you sound like everybody else? TV Personality, Annetta Wilson, gives her dynamic workshop How to Give the Perfect Elevator Speech and More, where you'll discover a step by step system to create a short, unusual elevator speech to dazzle potential donors, volunteers, and board members.

“I was amazed by Annetta’s laser focused approach. I got techniques and tips that I could use immediately to improve my presentation skills.”
- Larry F. Tobin, President/CEO Fairwinds Credit Union

You will learn:

  • the four essential ‘P’s of an elevator speech
  • how making your pitch too soon can torpedo you
  • how to use ‘emotional’ language to make your point
  • five things that can instantly sabotage your elevator speech
  • how to develop your talking points and practice your delivery

Date: TBA

Time: 9:00 a.m. - Noon

Tuition: $60 Members, $110 Non-members

Instructor: Annetta Wilson, President, Annetta Wilson Media Training and Success Coaching

awilsonAnnetta Wilson is President of Annetta Wilson Media Training & Success Coaching. She is a Certified Mastery Coach, Certified Trainer and business strategist specializing media training, presentation and communication skills coaching. Ms. Wilson is a talent coach for on-air journalists at CNN and has coached for Walt Disney World’s Ambassador Program. An award-winning journalist, she worked in the broadcast industry as a television news anchor, reporter, producer, talk show host and writer. Ms. Wilson was national emcee for the Office Depot Success Strategies Conference for Businesswomen in six U.S. cities. Annetta is one of 8 coaches featured in the book, ‘Coaching for Success’ (Insight Publishing). She is a Premier Coach for eWomen Network, the largest online networking community for businesswomen in North America and a member of the International Association of Coaching.

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Marketing Your Mission for Fundraising and Program Success
One trait of highly successful nonprofits is the ability to effectively communicate their mission to others.”  This workshop will provide you with 20 important tips for engaging your staff and board in the success of your fundraising, major gifts, general marketing, program delivery and volunteer management. These 20 quick-to-implement tips will lead to stronger donor and community involvement with your nonprofit.

You will learn:

  • 20 valuable fundraising tips
  • Constituency Model for marketing and fundraising
  • Empowering the “Ask”

Date: Tuesday, March 2, 2010

Time: 9:00 - 11:00 a.m.

Tuition: $40 Members, $80 Nonmembers

Instructor: Eric Gray, Executive Director, American Lung Association of Central Florida

egrayEric Gray currently serves as executive director for the Central Florida Area of the American Lung Association and is responsible for all programming, advocacy and development in a 10 county area of Central Florida. Eric holds a masters in public administration and non profit management from the University of Kentucky’s Martin School and is also a graduate of the University of Florida where he was head drum major for the Gator Marching Band. Eric was named to the Orlando Business Journal’s 40 under 40 list in 2006 and serves on the MyRegion Board of Advisors for the Central Florida Partnership, the Florida Citrus Sports Pageantry and Presentation Committee, The University of Central Florida’s Nonprofit Management Program advisory board and is an instructor at the Rollins Philanthropy and Nonprofit Leadership Center. He also speaks frequently on issues of lung health including asthma, lung cancer, COPD, tobacco control and clean air. Eric is married to his high school sweetheart Heather Bliss and they have three children Ella (6) and Clayton (4) and Anna (3 months).

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Rollins PNLC

The Philanthropy & Nonprofit Leadership Center was established to strengthen the impact, effectiveness, and leadership of nonprofit and philanthropic organizations through education and management assistance. MORE...