March 08, 2013
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| Miranda Jung ’16 and Marissa Mondello ’16 consider how Cinderella Castle defines the park and how the various “lands” radiate from it. (Photo by Scott Cook) |
The
Magic Kingdom is something of a dream as far as urban planning goes. It has
public transportation (the monorail); a center (Cinderella Castle) from which
everything else radiates; a Main Street with shops, restaurants, and
entertainment; a bustling economy with job opportunities; and unparalleled
coordination: from the music to building heights, color schemes, and
landscaping.
Unlike most theme parks, however, Walt Disney World (WDW)
has its own private government, known as the Reedy Creek Improvement District,
with lobbying powers that influence both our state and national governments.
(Did you know, for example, that Disney has its own Q-1 visa? Known in the U.S.
State Department as the Mickey Mouse visa, it allows recipients to work while
participating in a cultural exchange program.) Both of these factors make WDW
an interesting case to explore, especially when considering what type of
system—democratic and capitalist or authoritarian and feudal—is most ideal for
urban planning.
And that’s just what students spent a week examining in a
course called Disney and the
City, led by Rollins professor Rick Foglesong. As part of the
course, students visited Disney properties (or former Disney properties)
ranging from Magic Kingdom and Epcot to Celebration. It hardly seems like a
class, but the objectives are far from fanciful. At its heart lies one central
question: Is WDW a good model for planning cities?
To answer this, you must first understand urban planning,
which is a technical and political process aimed at improving the welfare of
people and their communities by enhancing the use of land and design.
Capitalism and democracy often make
the process arduous and fragmented; authoritarianism and feudalism make it less
so, but often at the expense of the public they’re supposed to be working to enhance.
Part of the fragmentation in the first scenario comes from the contradictory
nature of capitalism and democracy.
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| George D. and Harriet W. Cornell Professor of Politics Richard Foglesong explains to students what urban planners can learn from Disney parks. |
“Capitalism creates a need for an
organized system,” Foglesong says. “Democracy thwarts it.”
Think of it in terms of I-4, and the perpetual
construction and congestion issues. The government has to have designs
approved, submit changes to a review board, consider feedback from affected
private property owners, and have everything eventually voted on by the public.
Individual families who may lose their homes due to the expansion have to be
taken into consideration. Under a private government such as Disney’s, however,
that isn’t a concern. They only have to worry about how these changes affect
the bottom line, and they want to move as quickly as possible so as not to
disrupt business.
And that’s exactly what Walt Disney wanted. When agreeing
to build in Florida, The Walt Disney Company gained its own powers and
immunities. Namely, according to Foglesong’s Married
to the Mouse: Walt Disney World and Orlando, the Disney Company
was authorized “to regulate land use, provide policy and fire services, build
roads, lay sewer lines, license the manufacture and sale of alcoholic
beverages, even to build an airport and a nuclear power plant.” They also “won
immunity from building, zoning, and land-use regulations.” Cinderella Castle,
for example, is an 18-story fiberglass structure. That isn’t exactly up to
code.
They were awarded those powers because WDW was originally
proposed as having a residential component, presented as The Experimental
Prototype Community of Tomorrow—Epcot. However, those residents would have the
power to challenge the corporation’s managerial decisions. To fix this issue,
Walt Disney—in what Foglesong deems the biggest lie told in Florida in the 20th
century—replaced the words “permanent residents” with “temporary
residents/tourists” in memos that were later found in his desk.
“Despite his fanciful mind, [Disney] clearly grasped the
political reality—if people lived there, they could vote there, undermining the
company’s political control,” Foglesong wrote. “And where the memo explained
that, legally, their private government could not exercise planning and zoning
powers unless it was popularly elected, Walt switched from lead pencil to red
grease pencil, writing ‘NO’ in inch-high letters at the margin.”
In terms of urban planning, a private government without
an influential voting public is kind of a big deal. This level of freedom is
largely unprecedented in the history of urban planning in the Western world.
Though you can find plans for cities dating back to the medieval era, urban
planning for the modern world begins with Paris in 1853 under Baron Haussmann.
Designated the city designer-in-chief by Napoleon III, Haussmann was charged
with transitioning Paris from a medieval city to a modern capitalist industrial
city (he accomplished part of this). One of his biggest achievements was
creating wider boulevards. While these helped free up traffic and provided
better access both into and out of the city, they also made it easier to defend
against revolutions—something that would have been a great concern of Napoleon
III. Where the previous narrow, crooked streets made it easier for
demonstrators to close off sections of the city to keep out police and
military, the wider, straighter streets made it easier for authorities to shut
down rebellions.
The Disney Company has few
rebellions with which to contend. A castle may lie at the epicenter, but WDW
doesn’t exactly have to worry about a feudal uprising. They don’t have citizens
who call their property home—even the most ardent Disney fan eventually leaves
the parks and hotels for the real world. Without the benefit of a private
government, the recent expansions to Fantasyland, for example, could have taken
up to a decade to achieve.
But they didn’t, and for Disney, that’s a great thing. It
means they can focus on the guest experience and transporting guests in place
and mind to another world—“A Whole New World,” to quote Aladdin.
And students are left to explore the benefits and drawbacks of urban planning
under a private government versus a democratic one.
By Laura J. Cole
Office of Marketing & Communications
For more information, contact news@rollins.edu.