November 12, 2010
To help celebrate Rollins’ 125th Anniversary, the College joined forces with social media entrepreneur Jason Sadler of I Wear Your Shirt.com, who helped promote the anniversary and encourage online involvement from current Rollins community members and alumni.
Sadler began the morning with a blog post promoting Rollins’ anniversary and uploaded a photo of him wearing a Rollins T-shirt as his Facebook photo of the day. Throughout the day, he also shared Rollins facts and highlights on Twitter and Facebook, and produced a live video show at 3 p.m. During his live YouTube video, Sadler interviewed Jacksonville-based Rollins alumnus Frank Greene (Class of 1987 ’93MBA) about his time at Rollins and his involvement as a member of the Alumni Association Board of Directors.
Current students were encouraged to take photos of themselves wearing Rollins T-shirts, as well as engage with Sadler throughout the day via his many social media platforms. Thanks to participation from the Rollins community, as well as Sadler’s high-energy approach, Rollins’ Twitter following increased by 900, and its Facebook followers increased by over 250.
By Lauren Bradley
Office of Public Relations & Community Affairs
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