Jerome Juska, Ph.D.
“Learning is a shared activity. It is a process that combines the knowledge of an instructor with the personal experiences and needs of the learner, and facilitates interaction within an environment that encourages exploration, discovery, application and innovation. My goal is to prepare students for the future, by showing them how to anticipate changes in digital technology, and recognizing its potential impact on marketing communications.”
Dr. Jerome Juska has been a corporate marketing executive and advertising manager for Fortune 500 companies, including the Jeep Corporation, International Harvester, and U.S. Telephone. During his business career, Jerry received numerous honors and awards including two CLIO’s for international advertising excellence. He was on the Board of Directors for the International Advertising Association in Chicago, as well as a member of the American Marketing Association and Advertising Federation.
He received his Ph.D. and Master’s in Advertising Management from Northwestern University and is a class representative for the highly respected Kellogg Graduate School of Management. As a university professor, Dr. Juska has lived and lectured in six different countries, including France, Italy, Germany, Finland, Japan, and Switzerland. In the United States, he has taught at Northwestern University, St. Xavier University, Florida Atlantic University, and the University of Illinois.
As the Instructor for Promotion Management (MKT604), Dr. Juska combines his knowledge of advertising and marketing communications with today’s digital media technology. He provides Rollins MBA students with an exceptional opportunity to explore, experiment, and develop their own creative content. This includes the graphic design and strategic application of websites, social media, mobile ads, digital books, and online video advertising. In addition, his classes include visits to the most successful promotional agencies, as well as many interactive role-playing exercises.
Dr. Juska is also the founder of Informatics for Education, Inc., a global organization that promotes digital media and advanced computer technology for online learning environments. Juska’s Informatics Matrix has been describes as “an exciting new framework that explains the complex process of digital data creation, distribution, and management.” As a leading advocate and pioneer of streaming video and live broadcasting, Dr. Juska continually demonstrates this technology on his business website, and also through an exclusive educational channel on www.TVnowme.
Digital Media Management, National Brand Advertising, Integrated Marketing Communication, Consumer Insight Research, Promotional Strategies, International Business, Cross-Cultural Management, Streaming Video, Marketing Informatics
BSBA, Northwestern University
MSJ, Northwestern University
Ph.D., Northwestern University
Personal Phone: 407-350-7119