Jerome Juska, Ph.D.
“Learning is a shared activity. It is a process that combines the knowledge of an instructor with the personal experiences and needs of the learner, and facilitates interaction within an environment that encourages exploration, discovery, application and innovation. My goal is to prepare students for the future, by showing them how to anticipate changes in digital technology, and recognizing its potential impact on marketing communications.”
Dr. Juska has an extensive background in corporate marketing and management. As a national advertising manager for multiple Fortune 500 companies, including the Jeep Corporation, International Harvester, and U.S. Telephone, he received numerous awards for advertising excellence. While in Chicago, he was a frequent committee chairperson within the American Marketing Association, American Advertising Federation, and the Chicago Economic Society, as well as a Board Member of the International Advertising Association.
He received a Ph.D. from Northwestern University, along with a Master’s Degree in Advertising Management and a Bachelor’s Degree in Marketing. Dr. Juska was also a faculty member of the Advanced Advertising Institute, a special program at Northwestern sponsored by the American Association of Advertising Agencies.
Academically, he has taught full time graduate courses in Advertising, Marketing, Brand Management, Cross-Cultural Communication and International Business in France, Italy, Finland, Germany, and Japan. At Franklin College in Switerland, Juska held the academic position of Chair, International Management Division. He has also been a guest speaker at the Kellogg Graduate of School of Management and the University of Illinois. He has taught online courses and is a strong advocate of digital education and the use of mobile devices for marketing and advertising.
Dr. Juska’s courses are: Promotion Management (MKT604), Services Marketing (MKT607) and Brand Management (MKT612). His teaching methodology is based on interactive learning with a strong emphasis on creativity and problem solving. Individual and team projects always include media strategies, graphic design, video elements, digital analytics, social media, and Integrated Marketing Communication. The textbook for MKT604, “IMC Strategies and Plans,” was developed by Dr. Juska as a practical, efficient, and relevant publication to facilitate management learning.
In 2013, Dr. Juska founded the Informatics Management Institute, which facilitates the application of new digital media technologies for advertising, marketing, and business decision-making. The Institute is launching several products, including digital couponing metrics. For information, go to: www.Informatics-Institute.com.
Digital Media Management, National Brand Advertising, Integrated Marketing Communication, Consumer Insight Research, Promotional Strategies, International Business, Cross-Cultural Management, Streaming Video, Marketing Informatics
BSBA, Northwestern University
MSJ, Northwestern University
Ph.D., Northwestern University
Personal Phone: 407-350-7119