Mark W. Johnston, Ph.D.

“Rollins’ focus on applied business learning creates real value to the student’s learning experience. I very much enjoy working and speaking in the community (locally and around the world) then bringing that experience back to the classroom.”

Mark Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics at the Rollins College Crummer Graduate School of Business. His research focuses on the topics of sales force effectiveness, salesperson motivation, CEO priorities, employee turnover, and ethical business strategy. He is also noted for his expertise in teaching seminars on a variety of international marketing topics.

Dr. Johnston previously taught at Texas A&M and Louisiana State University. He has published extensively on a variety of marketing topics, and has worked with a number of multinational corporations, including Ford, Bayer Chemical, and Daimler-Benz.

He is co-author of Sales Force Management (10th edition), Relationship Selling (3rd edition), and Marketing Management and Essentials of Marketing Management.

Expertise
Consumer Behavior, Advertising, Economy, Marketing, Retailing

Degrees Held
BBA, Western Illinois University
MBA, Western Illinois University
Ph.D., Texas A&M University

Contact
Office Phone: 407-646- 2612
E-mail: mjohnston@rollins.edu
Office Location: Bush Executive Center/Crummer Hall, Rm. 303