New Brand Affirms Identity

Firmly established as the No. 1 college in the South, Rollins is refining its image and defining its message to strengthen its identity as a national leader in higher education. Following a two-year planning process, the new Rollins brand was launched this spring.

Central to Rollins’ redesigned image is a new theme line—Find Your Purpose. Find Your Place.—based on the College mission, and a simplified logo, merging the Rollins name with the College seal and motto. Reinforcing its unity with the College, the Hamilton Holt School undergraduate programs will be marketed as Rollins Evening, with a coordinating logo. A new Rollins Web site has been designed to enhance communication while showcasing the new image, and the Hamilton Holt School will launch its coordinating Web site in the fall. We encourage all Holt School alumni to stay connected with their alma mater by visiting Rollins.edu/holt.