Greg Marshall, Ph.D.

Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at the Crummer Graduate School of Business at Rollins College and for three years served as Vice President for Strategic Marketing for Rollins. He was previously on the faculty at Oklahoma State University, the University of South Florida, and Texas Christian University.

Dr. Marshall’s managerial industry experience includes 13 years with companies such as Warner Lambert, Mennen, and Target Corporation. He also has considerable experience as a consultant and trainer for a variety of organizations. Greg has been heavily involved in teaching in MBA and Executive MBA programs, as well as at the Ph.D. level. His primary teaching focus at all these levels is on strategy-related courses (such as Strategic Marketing, Introduction to Strategy), and selling and sales management courses. In 2002 he received the Outstanding Marketing Teachers’ Award from the Academy of Marketing Science based on his work over the years in MBA education. While at OSU, he received the Chandler-Frates Teaching Award, in which the MBA students recognize the top professor in their program. And in 2005 he received the Cornell Distinguished Faculty Award in the Crummer School at Rollins College.

He is Editor of the Journal of Marketing Theory and Practice and from 2002-05 was Editor of the Journal of Personal Selling & Sales Management. Dr. Marshall serves on the editorial review boards of the Journal of the Academy of Marketing Science, Industrial Marketing Management, and Journal of Business Research, among others. He is co-author of Marketing Management 1st ed. (McGraw-Hill, 2010), Essentials of Marketing Management 1st ed. (McGraw-Hill, 2012), Sales Force Management 10th ed. (McGraw-Hill, 2011), and Relationship Selling 3rd ed. (McGraw-Hill, 2010). He is also co-author of Marketing: Real People, Real Choices 7th ed. (Prentice Hall, 2012). He has published over 40 refereed journal articles, with topics centered on sales force selection, performance, and evaluation; decision making by marketing managers; and intraorganizational relationships.

Dr. Marshall presently serves as President of the Academy of Marketing Science. He is Past President of the American Marketing Association Academic Division and also was a founder and served for five years on its Strategic Planning Group. He is a Fellow and Past-President of the Society for Marketing Advances, and is a member of the board of directors of the Direct Selling Education Foundation.

Expertise
Marketing Strategy, Business Strategy, Marketing Management, Marketing Planning, Selling and Sales Management, Service Quality, Consumers, Retailing