Mark W. Johnston, Ph.D.
Mark W Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics at the Roy E. Crummer Graduate School of Business, Rollins College. He is co-author of Sales Force Management, 10e, Relationship Selling, 3e, Marketing Management and Essentials of Marketing Management all by McGraw-Hill. His market leading book, Sales Force Management, has been translated in Spanish, Russian and Chinese. Cited by the Journal of Business Research as one of the most important researchers in marketing, he continues to do research in marketing ethics as well as sales force performance and motivation. Mark has conducted seminars and consulted with companies around the world on a variety of topics including sales force motivation and improving sales performance.
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