Faculty Biography

Greg Marshall, Ph.D.

Greg W. Marshall (Ph.D., Oklahoma State University; BSBA and MBA, University of Tulsa) is the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College, Winter Park, FL, and also serves as Vice President for Strategic Marketing at Rollins College. He previously served on the faculties of Oklahoma State University, the University of South Florida, and Texas Christian University.

Greg has published over 40 refereed journal articles, with research centering on areas such as sales force selection, performance, and evaluation; decision making by marketing managers; and intraorganizational relationships. He is Editor of the Journal of Marketing Theory and Practice and from 2002-05 was Editor of the Journal of Personal Selling & Sales Management. Greg serves on the editorial review boards of the Journal of the Academy of Marketing Science, Industrial Marketing Management, and Journal of Business Research. He is co-author of Sales Force Management 9th ed. (McGraw-Hill, 2009), Relationship Selling 2nd ed. (McGraw-Hill, 2008), Marketing: Real People, Real Choices 6th ed. (Prentice Hall, 2009), and Marketing Management 1st ed. (McGraw-Hill, 2010).

His managerial industry experience includes positions with companies such as Warner Lambert, Mennen, and Target Corporation. Greg also has considerable experience as a consultant for a variety of organizations. He has been heavily involved in teaching in MBA and Executive MBA programs, as well as at the Ph.D. level. His primary teaching focus is on strategy-related courses such as Strategic Marketing, Introduction to Strategy, and others. In 2002 he received the Outstanding Marketing Teachers’ Award from the Academy of Marketing Science based on his work over the years in MBA education. While at OSU, he received the Chandler-Frates Teaching Award, in which the evening MBA students recognize the top professor in their program. And in 2005 he received the Cornell Distinguished Faculty Award in the Crummer School at Rollins College.

Greg is Past President of the American Marketing Association Academic Division and also led its Strategic Planning Group. He is a Fellow and Past-President of the Society for Marketing Advances, serves as President-Elect of the Academy of Marketing Science, and is a member of the Board of Directors of the Direct Selling Education Foundation.


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