Creative Strategy Development and Execution with Greg W. Marshall, Ph.D.

Key Session Deliverables

The session is highly interactive and totally application-oriented.  It provides readily usable tools so you can effectively:

• Analyze key impact factors to decide which ones are really important to your future business success and why
• Assess the competitive landscape to know where an organization’s sweet spot exists for future strategy development and execution
• Identify firm core competencies, decide which are unique/distinctive and thus worthy of future investment, and build strategies creatively to gain sustainable competitive advantage
• Embrace a market-creation approach to strategy – make decisions about sources of strategic differentiation that will lead to market-driving, rather than market-driven, strategies
• Ultimately, better understand the “big picture” that modern managers and leaders deal with in making important organization-changing decisions

Who Should Attend

Creative strategy development and execution is a shared activity throughout an organization.  All organization members benefit from the opportunity to enhance their knowledge and skills related to best practices in contemporary strategy.