Creative Strategy Development and Execution

EVERYBODY Owns Strategy! A Practical Approach to Creative Strategy Development and Execution


"Even if you are on the right track, you’ll get run over if you just sit there."

- Will Rogers

Reserve your seat in the Rollins Creative Strategy Development and Execution Program
Rollins Creative Strategy Development and Execution Program

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Program Overview

The idea that only “ivory tower” types in firms have to understand organizational strategy is so 1980s thinking!! In 2011, we all play a part in firm success – nobody can hide from it. No matter what industry and market you’re in – public or private sector, physical product manufacturer or service provider, business-to business or business-to consumer market – it’s not just the boardroom and c-suite people at the top that have a role in strategy success. Everybody has a role to play in strategy, and everybody had better be able to make their needed contribution!


The better all organization members understand creative strategy development and execution the better the performance of the firm. Making the right decisions at all levels about and resource investments in a firm’s offerings, markets, people, systems, and processes to achieve performance advantages over competitors is the essence of what strategy is about in 2012.  Throughout the firm, behaviors, performance assessments, and metrics must be clearly linked to the firm’s goals as translated to the unit and individual level.  This session provides a practical roadmap to accomplish this. 


This 2 day session is appropriate for managers at all levels. It provides participants a lively and engaging “deep dive” into contemporary best practices in strategy development and execution.  We explore the role of strategy in organizational (and individual unit) success. The word “creative” in the session title is not selected lightly – only through truly creative approaches can leaders and managers contribute real value-adding strategies to their organizations.


Dates: Part I: March 13, 2012

              Part II: March 20,2012

Faculty Lead: Greg W. Marshall, Ph.D.

Program: 6:30p.m.- 9:30 p.m.

Location: Rollins College, Crummer Graduate School of Business

               Bush Executive Center

Program Fee: $440 per person (Cancellation Policy & Discounts)

Recertification: This program is approved for 5.5 strategic business recertification credit hours toward PHR, SPHR and GPHR recertification through the Human Resource Certification Institute (HRCI).

Reserve your seat in the Rollins Creative Strategy Development and Execution Program 


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