Joan McCain has 30 years of experience writing professionally to create materials for consumers. She began her writing career in ad agencies and then was hired in the in-house marketing department for The Orlando Sentinel. After starting a family, she opened a free-lance writing business and worked with national companies and entrepreneurs to develop marketing, promotional and sales materials for every medium.
During her free-lance career, she developed several workshops and seminars that she presented throughout North America on writing for today’s consumer and creative thinking.
Today, she continues those seminars and workshops, and she is on faculty at the University of Central Florida, where she prepares junior and senior advertisers majors for the writing assignments that await them in their careers
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