Faculty Biography

Michael R. Bowers, Ph.D.

Michael R. Bowers is a Professor of Marketing and Associate Director of the Center for Entrepreneurship in the Crummer Graduate School of Business, Rollins College, located in Winter Park Florida. Dr. Bowers serves as the Faculty Advisor for the Rollins College chapter of the Collegiate Entrepreneur’s Organization (CEO).  Until August 2003 Michael served as Chair of the Management, Marketing and Industrial Distribution Department and a tenured Professor of Marketing in the Graduate School of Business at the University of Alabama at Birmingham (UAB) with a secondary appointment in the Department of Health Administration, School of Health Related Professions. Dr. Bowers was also a Senior Scientist in the Center for Outcomes and Effectiveness Research and Education (COERE) and a Senior Scholar in the Sparkman Center for International Public Health Education at UAB.  While at UAB, Michael taught a class in high technology entrepreneurship and help found the Initiative of Life Sciences Entrepreneurship (ILSE). The ILSE is a program shared with the School of Business, the School of Engineering and the School of Medicine at UAB. He received his Ph.D. in Business Administration from Texas A&M University in 1985. 

Dr. Bowers’s research interests include entrepreneurship, product/quality management, customer loyalty, management of organizational innovation and strategic planning, personal selling and sales management, primarily in service industries.  Michael has published over thirty eight articles in several journals including: the Journal of Business Research, the Journal of Services Marketing, the Journal of Personal Selling and Sales Management, the American Journal of Medical Quality, Medical Care Review, Hospital and Health Services Administration, Health Care Management Review, the Journal of Health Care Marketing, the Journal of Retail Banking and the Journal of Marketing Education.  Michael served as a member of the editorial review board for the Journal of Health Care Marketing from 1990 to 1997. Michael has written several articles for magazines such as Bank Marketing and The Bankers Magazine.  Michael was a co-author of the book Bankers Who Sell.

He has presented several papers at national conferences including the American Marketing Association Services Conference, the Faculty Consortium and the Academy of Marketing Science. At the request of the Portuguese Secretary of State, Michael addressed the Comissao Sectorial da Qualidade para a Saude in November of 1998.  His presentation was entitled “Healthcare Service Quality Measurements and Methodology”.  The material from the presentation was included in a book, published by the Portuguese Institute of Quality.

Dr. Bowers has received several awards for teaching and research including the 1996 UAB Presidents Award for Teaching Excellence and the 1990 Ingalls Award for outstanding educator at UAB.  Dr. Bowers’ teaching interests are in entrepreneurship, marketing strategy, services marketing, sales management and health care marketing.  Dr. Bowers has conducted several sales, marketing and strategic planning conferences for prominent banks, health care systems, other businesses and professional associations around the country.  His client list includes such companies as the Southern Research Institute, Xerox Corporation, AmSouth Bank, Compass Bank, UAB Hospital, Baptist Health Care System, Regions Investments, TRI*KES and Curative Technologies. 

Dr. Bowers was a Doctoral Consortium Fellow for the American Marketing Association.  He is a member of Alpha Mu Alpha and Beta Gamma Sigma honorary societies.  Michael is an active member of several professional associations including the American Marketing Association, and the Academy of Marketing Science.

Before beginning his doctoral studies, Michael was an instructor at Southern Illinois University-Carbondale, where he also received his MBA.  Prior to beginning graduate work, Dr. Bowers was employed for three years with Ortho Pharmaceutical as a sales representative.  He won several sales awards in this position.  Michael received his BA degree from Florida State University.


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