Attend this Conference

Join your colleagues and make plans now to attend this exciting one-day conference on November 17, 2015

9:00 am - 4:30 pm

The Alfond Inn

After attending Boomers and Beyond join the Gerontological  Society of America for their Orlando meeting Nov 18-22.

boomers and beyond: are you ready for the older consumer?

Now is the time to prepare for the dramatic impact the baby boomers will have on our communities.  Did you know that in 2013 Floridians 50 and older generated 54% of the state’s Gross Domestic Product ($428.7 billion) and by 2040, an estimated 10+ million adults will be age 50 and older in Florida?  What will that mean for your organization? What will that mean for your community?  Are you ready?

As the population ages, powerful opportunities are all around us.  Boomers and Beyond will:

  • Dive into the demographics.  Speakers will explain the coming age wave and provide clarity on what these unprecedented times mean for all segments of our society. 
  • Examine the significant economic contribution made by the 50+ market.  Speakers will describe why older consumers are critical to our communities, now and in the future.
  • Make conference participants aware of the unique challenges of older consumers. 
  • Explore how age-friendly communities embrace the unique challenges of aging.
  • Promote best practices in:
    • Age friendly communication and marketing
    • Enhancing customer service to better meet older consumers' interest and abilities
    • Designing spaces and public buildings/services to be age friendly
    • Reducing environmental barriers and promoting age friendly communities 

Funding provided by the Winter Park Health Foundation and AARP Florida.

boomers and beyond

Tuesday, November 17, 2015 (All sessions are held in the New England Room of the Alfond Inn)

8:00 – 9:00 breakfast, registration, and pre-test

Morning keynote sessions will run from 9:00 am – 12:00 noon.

9:00 – 9:10 Welcome and introduction

9:10 – 10:00 Dr. James Johnson, UNC-Chapel Hill - Disruptive Demographics in Florida: What Does it all Mean?   

10:00 – 10:40 Jeff Johnson, AARP Florida - Aging Matters: Why Paying Attention to the Changing Face of Aging is Smart Business

10:40 – 10:50 Break

10:50 – 11:30 Dr. Adam Golden, Orlando VA Medical Center - Meeting the Unique Needs of Older Consumers

11:30 – 12:00 Q & A

12:00 – 1:00 pm Lunch

1:00 – 1:30  What Does An Age Friendly Community Mean to You?

 The afternoon session will run from 1:30-4:15 p.m. and will include two concurrent tracks; business and government.  Participants may attend the session of their choice in either track. The conference wrap up and evaluation is from 4:15 – 4:30 pm.

Business Track 

1:30 -2:45 Session
Age friendly communication and marketing

  • Sara IsaacSenior Strategist,  SalterMitchell (1:30 – 1:55)
    Presentation of local research:  What older consumers feel is needed for businesses and their communities to be more age friendly.
  •  Dave Austin, Managing Director,  Influent50 (1:55 – 2:20)
    What marketing companies are doing to be more age friendly.
  • Q & A (2:20 – 2:45) 

Break (2:45 – 3:00)
During the break between sessions, participants will receive cardboard glasses to wear as an independent exercise designed to enhance understanding and sensitivity of potential age related vision changes - Mimi Reggentin, AICP, Program Manager, Orange County Office on Aging

3:00 – 4:15 Session
Enhancing customer service to better meet older consumers’ interest and abilities

  • Melissa Rakauskas, Healthcare Supervisor, Walgreens (3:00 – 3:25)
    Efforts Walgreens has made to enhance customer service for older customers.
  • Caitlyn Smith, Policy Associate, AGE FRIENDLY NYC (3:25 – 3:50)
    Changes made by AGE FRIENDLY NYC business owners to better understand and serve older adults. 
  • Q & A (3:50 – 4:15)

Government Track: 

1:30 – 2:45 Session
Designing spaces and public buildings/services to be age friendly

  • Caitlyn Smith, Strategic Assistance Coordinator, AGE FRIENDLY NYC  (1:30 – 1:55)
    Making outdoor spaces and services for older adults more age friendly.
  • Panel from Stewart & Connors Architects, Alec Sithong, Associate AIA, Dana Conners, AIA,  Jay Stewart, AIA (1:55 – 2:20)
    Designing Age Friendly Buildings: The Principles of Universal Design
  • Q & A (2:20 – 2:45) 

Break (2:45 – 3:00)
During the break between sessions, participants will receive cardboard glasses to wear as an independent exercise designed to enhance understanding and sensitivity of potential age related vision changes - Claire Gaynor, Community Relations Coordinator, Cornerstone Hospice        

3:00 – 4:15 Session
Reducing environmental barriers and promoting age friendly communities

  • Pete Sechler, AICP/PLA,  Community Solutions Group (3:00 – 3:25)
    Making communities more livable for people of all ages.
  • Kathy Black, PhD, Professor, College of Arts and Sciences, USF-Sarasota, Manatee (3:25-3:50)
    Becoming an age friendly community:  How to’s for Community Leaders.
    Q & A (3:50 – 4:15)

4:15 – 4:30 Conference wrap up, post-test, and evaluation


keynote speakers 9 am – 12 noon

Dr. James Johnson, UNC-Chapel Hill - Disruptive Demographics in Florida: What Does it all Mean?   

Jeff Johnson, AARP Florida - Aging Matters: Why Paying Attention to the Changing Face of Aging is Smart Business

Dr. Adam Golden, Orlando VA Medical Center - Meeting the Unique Needs of Older Consumers

afternoon speakers 130 – 415 p.m.

Age friendly communication and marketing

  • Sara Isaac,  Senior Strategist,  SalterMitchell
  • Dave Austin, Managing Director,  Influent50 

Enhancing customer service to better meet older consumers' interest and abilities

  • Melissa Rakauskas, Healthcare Supervisor, Walgreens
  • Caitlyn Smith, Strategic Assistance Coordinator, AGE FRIENDLY NYC

Designing spaces and public buildings/services to be age friendly

  • Caitlyn Smith, Strategic Assistance Coordinator, AGE FRIENDLY NYC
  • Panel from Stewart & Connors Architects, Alec Sithong, Associate AIA, Dana Conners, AIA,  Jay Stewart, AIA

Reducing environmental barriers and promoting age friendly communities

  • Pete Sechler, AICP/PLA,  Community Solutions Group
  • Kathy Black, PhD, Professor, College of Arts and Sciences, USF-Sarasota, Manatee


interested in becoming a sponsor?

Sponsorship benefits include:

  • Acknowledgement in onsite program
  • Recognition in press release story
  • Signage at conference as sponsor



the alfond inn

The Alfond Inn

300 E. New England Avenue
Winter Park, FL 32789
407-998-8090
www.thealfondinn.com

Complimentary valet parking

Hotel Accommodations:

Cutoff date for special room rate is 5pm on October 16, 2015.  Reservations must be made directly with The Alfond Inn on their website at www.thealfondinn.com or by calling the Reservations Department at 1-407-998-8090. Be sure to mention the Group Code RGC to receive the special group rate of $179.00 (classic king or classic queen) plus tax per night single or double occupancy. After this date, reservations will be accepted on a space available basis and may not be eligible for this rate.  Cancellations must be made within 72 hours of arrival to avoid a penalty charge of 1 night room plus tax.



attend this conference

Attendee Cost: $95