 | Enhancing the professional development of its members |
 | Providing a forum for personal growth through interaction and resource
exchange |
 | Serving as the "united voice" of the public relations profession
in Florida |
 | Fostering the highest professional standards and ethics of its members |
 | Gaining understanding and support for the performance of its members and
the profession as a whole on behalf of all practitioners within the state of
Florida. |