MBA Students Benefit from "Growing Bolder"

April 29, 2013 - After giving an inspiring presentation to our students, alumni and guests at last year’s Take Control of Your Career, Take Control of Your Life seminar, Marc Middleton and Bill Shafer of Growing Bolder further connected with the Rollins community by engaging a team of MBA students to help them evaluate their online marketplace. The semester-long project gave the students hands-on experience tackling a real business challenge and gave the Growing Bolder team additional resources and assistance.

"Working with an assigned focus, the Rollins MBA team investigated areas of market opportunity and evaluated those against our core competencies and areas of weakness," said Marc Middleton, Founder/CEO of Bolder Media Group. "In the end, they presented us an alternate plan that we hadn’t fully considered but have now begun to implement. They functioned as a low maintenance, high impact team of consultants, which is extremely valuable to a small company like ours."

As part of the Domestic Consulting Project program, Rollins connects local businesses with teams of MBA students who serve as consultants tasked with finding solutions to company-identified business challenges. The student teams work directly with their client companies and manage all aspects of the project themselves.

After an initial meeting with faculty adviser Mary Conway Dato-on, Ph.D., team members Jennifer Felder, Christina Goodwin and Kate Kehrberger spent the semester researching the company’s online presence in respect to its goals and target market.

“It was amazing to put something together like this and see how it could be used versus just thinking about it theoretically in a class,” said Kate Kehrberger of the hands-on experience. At the conclusion of the semester, the students presented their findings to Growing Bolder leadership and were given the opportunity to do follow-up research in addition to the initial project.

Growing Bolder produces broadcast and online content featuring exciting stories about “ordinary people living extraordinary lives.” Started by veteran newscasters Marc Middleton and Bill Shafer in 2009, the Growing Bolder show today can be seen and heard on PBS and NPR across the country. The company recently started a new show called “Surviving and Thriving” that is airing on Local 6 in Orlando and will soon be featured on other commercial stations nationwide. In addition to broadcast media, the Growing Bolder group produces a magazine, e-newsletter and e-books, as well as wellness content for hospitals and doctors’ offices.

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