ENT 601 Entrepreneurship
This course focuses on the issues faced by start-ups and early-stage enterprises. A review of the entrepreneurial mind and spirit is covered first and then generation of ideas and how to screen and evaluate them. The market validation process is also examined. The course covers financing decisions, including debt versus equity, alternative sources of financing and the considerations involved in internal and external sources of funds. After reviewing a business plan model, student teams present their own business plan as their term project.
ENT 602 Entrepreneurial Finance
This course applies current financial economics research and theory to the study of entrepreneurship and new venture finance. This approach shows how entrepreneurs, venture capitalists, and outside investors can rely on financial economic foundations as a framework to guide decision making. Topics covered include assessing the timing and amounts of financial needs, evaluating alternative new venture strategies, designing and negotiating “deals” and attracting outside funding.
ENT 603 Strategic Corporate Entrepreneurship
Executives of large or mature firms have recognized the need for becoming more active, less bureaucratic, and more competitive in today’s and tomorrow’s fast-paced global marketplace. This course brings together the very latest and most impactful knowledge and applications of how companies become more entrepreneurial. The focus is on the various factors that affect the organization’s need to become more innovative and entrepreneurial, its current internal state of entrepreneurialism and its outcomes, structural and process elements that hinder achieving a higher level of entrepreneurial functioning, strategies to infuse a culture of entrepreneurial orientation, and the role of executives in promoting and sustaining the organization’s entrepreneurial strategy. This course emphasizes the pragmatic aspects of analyzing and formulating entrepreneurially-related strategies and the processes by which they are implemented. Case studies of leading companies in the US and elsewhere are used to integrate and apply the concepts developed. A project is a required element of the course, to provide further familiarity with aspects of the course pertinent to the student’s interests and career goals.
ENT 604 Technology Entrepreneurship
New and emerging technologies create opportunities for entrepreneurs and entrepreneurial organizations to compete more efficiently in established markets and create new markets. This course builds on the core elements of INTL 501 International Business (culture, market selection, and mode of entry) and ENT 601 Entrepreneurship (idea generation and business plan creation) with the goal of having students focus on technology-related entrepreneurial opportunities. Central Florida is rich with companies that have developed new technology or commercialized existing military technology to create start-ups that are now selling their products worldwide. This course will examine how high-tech start-ups migrate successfully from technology to product to sales. Prerequisite: ENT 601.
ENT 605 Applied Entrepreneurship*
*Only open to students in the Professional MBA program
This course, which will compliment and expand on the topics considered in ENT 601, will examine a wide variety of subjects in the area of entrepreneurship. The class will be divided into six thematic blocks, which are:
- Growing Your Business
- Funding the Business
- Exit Strategies
One theme will be offered each semester. Each block will have four related seminars conducted through the course of the semester, with each seminar being three hours in length. Students will be required to participate in two of the seminars offered in each term.
ENT 607 Social Entrepreneurship and Sustainability
This course is a survey of critical, contemporary innovative management models and methodologies encapsulated under the umbrellas of social entrepreneurship and sustainability, in particular where the two intersect. Social entrepreneurship is a rapidly developing and changing business field in which business and nonprofit leaders design, grow, and lead mission-driven enterprises. As the conventional lines between nonprofit enterprises, government, and business, blur it is essential that managers understand the opportunities and challenges in this new landscape. Sustainability includes the principles and practices of responsible business used to innovatively enhance profits and/or protect stakeholder value, while providing careful stewardship of the natural, social and human-capital environment.
FIN 601 Advanced Financial Management
This course reinforces the financial principles learned in FIN 501 by applying these concepts in a case format. The course also examines special advanced topics in financial management such as lease analysis, the use of warrants and convertible bonds in financing, the use of Monte Carlo simulation in capital budgeting, and the use of derivative securities in a corporate finance setting.
MGT 611 Negotiation
Negotiation is the art and science of settling conflicts and resolving problems through mutual agreement. This is a concept and applications course designed to increase students' competence, confidence, and satisfaction in dealing with a broad range of negotiating circumstances and roles. Classes consist of an examination of negotiation strategies and tactics, and participation in practical exercises. The goal of the course is for students to develop a working concept of negotiation theory and acquire and practice useful skills.
MKT 601 Marketing Research
This course provides students with an understanding of the different marketing information needs of the organization. Topics include definition of research objectives, data sources, research design, interpretation of data, and evaluation of research proposals and results. The course focuses on applying marketing research concepts to solving real-world problems through applied research exercises and experiential research development projects.
MKT 606 Strategic Marketing
This course provides marketers with solid experience in creating strategies for the future success of a business. Key factors impacting strategy are introduced and tools are utilized to gauge the level of impact the factors are likely to have on a firm’s ability to gain sustainable competitive advantage. Opportunities are provided to practice developing industry analyses, including customer analysis, competitor analysis, market/submarket analysis, environmental analysis, and strategy assessment.
MKT 613 Sales and Relationship Management
This course focuses on the core business process of securing, developing, and maintaining long term relationships with profitable customers in the business-to-business market space. Issues of creating, communicating, and delivering value are central to the course. Managing the customer relationship initiative in the firm, whether driven by one-to-one seller-buyer interactions or technology-driven processes, is a central theme. Innovation and leadership on the customer management side of the enterprise are important overarching topics.