This version of the Rollins College Web site launched on March 8, 2009. The new site design is part of the overall strategic marketing initiative designed to strengthen and make consistent the brand image of Rollins College.
In 2005, President Lewis Duncan charged Greg Marshall and Jule Gassenheimer, both professors in the Crummer Graduate School of Business, with conducting a Pre-Marketing Image Study to provide insight on the internal and external perceptions of Rollins College.
An internal marketing audit was performed to analyze the College's current marketing strategies, tactics, and processes, as well as the resources consumed by these efforts.
These studies revealed that Rollins was not effectively communicating a clear and consistent message to its constituents. A marketing & communications team was developed and an agency helped develop a clearer and more consistent identity or brand for the College.
Also launched on March 8 is the new Rollins intranet, R-Net. R-Net will serve as the internal hub providing news and information of interest to students, faculty and staff. It will also be the gateway to all campus login sites such as FoxLink, Blackboard and GroupWise. Students, faculty and staff are encouraged to bookmark R-Net as their homepage so they can more easily find items that they use frequently.
Please fill out the site feedback form to help us to continue to improve this site!