Rollins


Professor of Marketing

As a Professor of Marketing at Rollins College in the Department of Business (AACSB Accredited), Florida, USA, Dr. Fetscherin teaches International Marketing, Branding, Marketing Research, and Marketing Analytics. Specifically, he's an expert related to Chinese brands, brand management, corporate branding, brand relationships. Before his academic career, he was the CEO of Bonfort S.A., a small Swiss luxury company, as well as a senior consultant for McKinsey & Company.

Education

MIM, University of Lausanne (HEC)
DBS, London School of Economics
PhD, University of Bern
Post Doc, Harvard University

Areas of Specialization: International Marketing, Branding, Marketing Research, Marketing Analytics

Marc Fetscherin portrait

Fulbright Specialist Program (2017-2020)

Dr. Fetscherin was part of the Fulbright Specialist Program for 2017-2020. He was a Visiting Professor at the East China University of Science and Technology (China), the Copenhagen Business School (Denmark), Jacobs University (Germany), the University of Fribourg, (Switzerland), the University of Lausanne - HEC (Switzerland) and the Lucerne University of Applied Sciences and Arts (Switzerland). He was also an adviser to the Swiss Government as a member of the Federal Commission of Consumer Affairs.

Research & Publications


Journal Articles

Dr. Fetscherin's work has been published in the Harvard Business Review, Journal of Business Research, International Journal of Market Research, Journal of Advertising Research, Journal of Consumer Behavior, International Marketing Review, European Journal of Marketing, Journal of Consumer Marketing, Journal of International Consumer Marketing, Journal of Brand Management, Journal of Product and Brand Management, International Journal of Consumer Studies, or Journal of Business Strategy among others. For more information, see his Google Scholar page.


Teaching Cases

Dr. Fetscherin has written many case studies such as "Marketing Strategy of Changhong - A Chinese TV Manufacturer" in Strategic Marketing: Creating Competitive Advantage by Douglas West, John Ford, and Essam Ibrahim. 

More recent teaching cases are:

Fetscherin, M., Sibbitt, C. (2022), “TOBLERONE vs. SWISSONE: Swiss Chocolate Challenge” Ivey Publishing, pp. 1-14.* Available at Ivey Publishing.

Fetscherin, M., Pett, T. (2021), “Paillasse International SA: Sélection du marché mondial” (French version), Ivey Publishing, pp. 1-13. Available at Harvard Business Publishing.

Fetscherin, M., Sell, P. (2017), “True Fruits: A Juiced up internationalization strategy”, Ivey Publishing, pp. 1-13.* Available at Harvard Business Publishing.

Fetscherin, M., Kasper, E. (2017), “No Grain no Gain: Mymuesli’s International Market Selection”, Ivey Publishing, pp. 1-11.* Available at Harvard Business Publishing.

Azhar, W., Fetscherin, M. (2017), “Avari Ramada Hotel: Pricing Hotel Rooms”, Stanford Graduate School of Business Publishing, pp. 1-16. Available at Harvard Business Publishing.

Fetscherin, M., Pett, T. (2017), “Paillasse International SA: Global Market Selection”, Ivey Publishing, pp. 1-9. Available at Harvard Business Publishing.


News & Features

Fetscherin Ranks in the World’s Top 2% of Scientists

Business professor Marc Fetscherin has been ranked in the top 2 percent of scientists across all academic fields in Stanford University’s global ranking.

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Business Professors Experiment with ChatGPT in Class

Marc Fetscherin, a professor of marketing and Raghabendra KC, an assistant professor of marketing discuss how they introduced ChatGPT in their business classes and what their research revealed.

Fetscherin Ranked in Stanford’s Top 2% Scientists List

International business professor Marc Fetscherin has been ranked among the world’s top researchers.

Fetscherin Publishes Article in the Journal of International Consumer Marketing

Business professor Marc Fetscherin’s recent article looks at “brand hate” as defined as an intense, negative emotional feeling toward a brand.

Rollins was recently ranked one of the best international business programs in the nation.

Rollins Ranked in the Top 50 Best Schools for International Business

Rollins’ international business program ranks among the top 50 in the nation.

Rollins International Business students in a seminar.

Rollins Ranked in Top 10 for International Business Program

Rollins’ international business program takes the No. 9 spot in the U.S. and No. 1 in Florida.